course code

PCOM530

credits

3.0

course level

Graduate

Introduces students to communication in the digital landscape. Distinguishes between digital and traditional/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plan.

Upcoming course dates

start date
End date
delivery

Online

domestic tuition

2291.75

start date
End date
delivery

Blended

domestic tuition

TBD